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HostPapa Blog / Business (Page 7)
3 Aug

How G Suite Can Help You Grow Your Business
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Nowadays, business is conducted in the cloud. Even brand new businesses require basic cloud capabilities such as smooth mobile device integration, professional branded email, secure file storage that’s accessible from any computer, reliable calendar and contact management, and apps for staying in touch with team members and customers alike. According to a report conducted by Deloitte, 85% of small business owners reported that cloud technology enables them to scale and grow faster, while 66% said that the cloud allows them to outperform their competitors. Unsurprisingly, Google is leading the charge when...

29 Sep

Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses
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E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the...

23 Sep

Office 365: 9 Reasons to Choose a Business Premium Plan Over All Others
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Microsoft Office 365 is a service that provides businesses access to Office applications along with other productivity services such as, multi-device email sync and Microsoft Lync that are enabled over the Internet. HostPapa offers users three different Office 365 plans that are rich with features. HostPapa understands how difficult the selection process can be when it comes to buying services for your business. I bet you are asking yourself, "Should I choose the cheapest plan or the plan with the most features? Here are 9 reasons why HostPapa’s Office 365...

20 Sep

The Ultimate Guide to Responsive Website Design: Build Your Website with Usability in Mind
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I get excited seeing the great websites created by our HostPapa customers. If you just registered your domain with us – welcome! I’ve got a few tips as you start to build your website. The Ideal Page Load Time Is… In 1993, researcher and expert on user experience Jakob Nielson talked in “Need for Speed” about three important limits to response times, which are still relevant more than 20 years later: Instantaneous response: It takes 0.1 second for a user to feel the system is reacting to something he or she...

18 Sep

Responsive Design: 7 Design Mistakes that Can Cost You Leads
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You want your website design to generate leads – not send new visitors clicking to find information elsewhere. The best website design is a reflection of the quality of your company’s products and services. Your website needs to do more than look good; it needs to be clear and intuitive for users. Here are the Top 7 mistakes I see when newbies design websites for lead generation. Where Is Your ‘About Us’ Page? Data analytics company Chartbeat says the majority (55%) of visitors spend less than 15 seconds on your page. Forget the 30-second...

27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...