How to Decide Between PPC and SEO
This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...
Infographic: Cybersecurity for Small Businesses
Small businesses often ignore security precautions. Sometimes it's due to a lack of resources, other times it's because they think hackers won't care. On the contrary, 58% of all malware attacks are targeted at small businesses, because hackers know there is no proper security in place. Just like you would lock up your office space or your home, even though nobody was coming to rob you, you should think about your website the same way. So that when someone does come to get you, they won't be able to do it....
The HostPapa Family Is Growing
HostPapa has acquired two web hosting brands: Lunarpages and PacificHost. We would like to give a warm welcome to all of the new members of the HostPapa family! HostPapa shares the same goals with Lunarpages and PacificHost brands. These goals include providing affordable web hosting services and online solutions to small businesses. This acquisition will allow HostPapa to maximize the potential of the services provided by these brands to the benefit of its new customers. Once migrated to HostPapa, the former Lunarpages and PacificHost customers will be able to enjoy upgraded infrastructure,...
The Elements of a Great Business Email
When writing effective business emails, it’s all about great copywriting techniques. While many of us find it hard to tap into our creative side and produce a compelling text, business owners have a huge advantage: they know their subject matter inside out and can implement this easily in their email to make a big difference. With an in-depth knowledge of your product or service combined with a close connection to your audience, you can write a business email that's focused on your marketing goals and ensure that it hits the mark every...
How to Perform a Security Audit on Your Website
With all that goes into maintaining an online presence, security isn’t something that we always think about, but it definitely deserves consideration these days. Website hacks and cyberattacks happen all the time, and almost all of them are preventable. In this article, we’ll take a look at what you can do to keep your website safe, and you won’t have to hire a security professional to do it. There are some basic steps you can follow that will make your website more secure and much less likely to be successfully attacked. We’ll...
Things to Check if Your WordPress Website Is Down
Your WordPress website isn’t static. It’s constantly growing and changing. You may add features by installing a new plugin, modify your custom CSS files, or make other changes. If you get carried away, you may accidentally cause your WordPress website to crash or stop working otherwise. It’s not something that happens often, but it is possible. WordPress CMS powers nearly a quarter of all websites on the internet, and the developer community that creates themes and plugins for it is highly talented and writes quality code. Under normal circumstances, your website will...