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HostPapa Blog / Posts tagged "small business" (Page 3)
LinkedIn tips for your small business profile
24 Jul

7 LinkedIn Tips for Your Small Business
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LinkedIn is a social media platform where business professionals connect to share tips and strategies while promoting their company. With almost 700 million users, 40% of whom look at the site daily, LinkedIn is a great way to establish relationships with other entrepreneurs, employees, and even potential customers. If you're a small business owner looking to expand your marketing reach, LinkedIn is a fantastic tool to connect with like-minded individuals and promote your company at the same time. Like all marketing mediums, it's important to develop a strategy before you start...

Learn more about shared hosting
20 Jul

4 Common Myths about Shared Hosting
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Shared hosting, where one computer runs many websites, is an excellent option for most small businesses. It's inexpensive, convenient, and offers most of the features a small business would ever need. However, if you look at websites like Quora or Reddit, you'll find many misleading discussions about shared hosting. Today, we're going to clear up the misconceptions and bust some myths while we're at it. Things You Shouldn't Believe About Shared Hosting Many small business owners pass on shared hosting, opting for a more expensive service, all because they believe the false statements...

Small business website costs
8 Jul

Infographic: Small Business – Understanding the Cost of Building a Website
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Determining a budget to build a new site can be a challenge, especially when you have a small business and limited funds. But don't worry! With this infographic, you will get to learn all about your website needs and the best way to optimize your budget considering maintenance, hosting, plugins, and other add-ons. You can also check our full blog post for more information. Click on the infographic to view the full image. ...

Email Marketing tips for small businesses
22 Jun

Email Marketing for Small Businesses
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Business owners wanting the most bang for their marketing buck should consider email marketing. Email marketing is a way to communicate directly to customers. A successful email marketing campaign should have a goal, a carefully defined target audience, and a prominent call to action, or CTA—something that lets the recipient know what you want them to do. An email marketing campaign can take many forms, including promotional outreach, direct selling, and messages intended to establish or reinforce a relationship between your business and the customer. You can also send messages to offer customers...

Beginner's Guide to YouTube for small business owners
15 Jun

A Beginner’s Guide to YouTube for Small Business Owners
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On average, Canadians are watching online videos for 84 minutes a day. And 54% of them are looking for more than "Gordon Ramsay's Video Critique of Spicy Wings"; they are watching their favourite brands to understand who they are and why they should buy from them. In fact, according to smartinsights.com, 73% of consumers said they'd been influenced by a brand's social media before buying. This means all small business owners should be joining the 87% of marketing professionals who are using YouTube to promote their brand. Being an especially visual channel,...

Run Your eCommerce Business with Affordable Shared Hosting
29 May

Run Your eCommerce Business with Affordable Shared Hosting
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Keeping your eCommerce website running smoothly is essential to prevent lost sales or users from dropping off. Choosing the right hosting for your eCommerce website matters, and for most companies, a shared hosting package is the right way to go. What Is Shared Hosting? Shared hosting, the most affordable type of hosting, is provided using shared servers, where one computer runs many websites. This hosting service can be an excellent choice for a starting online store. There’s limited access to server resources and some restrictions on the applications you can run. Still,...