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HostPapa Blog / Posts tagged "marketing tips" (Page 5)
How to grow your audience
7 Feb

How to Grow Your Audience
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When examining a website's audience, what are we really looking at? Site owners may believe their audience consists of every person who visits their website. They're not wrong, but there's more to it than that. When promoting your site and growing your brand, you'll be focusing on your target audience. That simple, one-word modifier immediately loops in all the people in the world who haven't visited your site yet but should. As we'll discuss in this article, knowing everything there is to know about your current audience will help you define a target audience...

How To Add An Online Booking System To Your Website
31 Jan

How to Add an Online Booking System to Your Website
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If you’re a business that relies on taking appointments from people, you need to make it easy for them to make appointments online.  For example, let’s say you have this amazing villa right by the ocean that you’re renting through your website. Imagine the convenience you’d be offering to your customers by letting them book a room in the villa at any time of the day, without having to wait in long queues or taking extra steps like contacting you via email. That’s exactly why you need an online booking system on...

Why You Need To Segment Your Website Visitors
17 Jan

Why You Need To Segment Your Website Visitors
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The Association of National Advertisers (ANA) has named personalization the marketing word of the year. And they had quite a few reasons for doing so.  According to the ANA, three of the reasons are: Personalization is what customers expect. Every current and prospective customer expects your brand to know them and to deliver what they want.Consumers are busy. Too busy to invest time in anything that's not relevant to them personally. It's all about relevancy, a.k.a. personalization. "Make it all about me."In today's world of "me, myself and I" personalization is how...

Improve Your SEO with Better URL Structures
14 Jan

Infographic: Improve Your SEO with Better URL Structures
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Having a great URL structure might seem pretty straightforward, but it is oftentimes neglected, even though it is one of the key ingredients to make your website easily accessible on the internet. URLs are a necessary part of a powerful SEO strategy, so make sure you define your site’s URLs in a consistent and logical way.  Your website’s URL structure will have to be based on how your content is organized and include relevant keywords. In this infographic, you’ll get seven tips on how to best create a URL structure...

301 Redirects: What It Is, Why Use It, And How To Use It
17 Dec

301 Redirect: What It Is, Why And How To Use It
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If you’ve ever changed your mailing address from one location to another, you already know how important it is to redirect all the mail that goes out to your old address!  It’s the same with website URL changes. Missing out on the traffic that goes to your old website URL could be disastrous for your brand and disappoint your customers.  Imagine you’ve got an eCommerce store selling Christmas trees, and you’ve recently moved your website address to another URL. If all the traffic goes to the old website address and clients get...

A Marketer’s Guide with Tips & Examples
26 Nov

Squeeze Page: A Marketer’s Guide with Tips & Examples
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This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...