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HostPapa Blog / Posts tagged "marketing tips" (Page 3)
Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...

How to Change Your Domain Name Without Losing All Your Traffic
8 May

How to Change Your Domain Name Without Losing Traffic
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As a small business owner, you may need to change your domain name for any variety of reasons. You may change your business name and, as a result, need to update your website, or you may be rebranding a product or service. Either way, there is a right and a wrong way to change your domain name. Unknowingly, some business owners just purchase a new domain and build a new website. Unfortunately, this can have a disastrous consequence on the traffic and sales to your site as well as damage customer...

8 Important SEO Basics You Shouldn’t Ignore
29 Apr

Video: 8 SEO Tips You Shouldn’t Ignore
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For people who are just starting out, SEO can be a complex and occasionally strange field, but it doesn't have to be too complicated. We're making it way easier with this video that will cover 8 SEO steps you should go through if you want to improve your ranking. Looking for more details? Check out our full blog-post here. https://youtu.be/Um0m_B98V1M ...

Check our landing page tips for your marketing strategy
27 Apr

How to Create Landing Pages that Convert
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Landing pages are critical to the success of an online marketing campaign. Whether you are driving traffic via search engines (people get to you by searching for relevant business keywords) or through social platforms like Facebook, the landing page is your main conversion point. Landing Pages can also be considered the foundation of your relationship with your potential customers and the first place where you can determine them to take action, so you’ll need to give it your best. What Is a Landing Page and Why Is It so Critical? If you...

Make Your Pop-Ups User-Friendly
15 Apr

Video: Making Pop-ups User-friendly
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The average pop-up conversion rate is 3.09% and even though it doesn't seem like a lot, when you take into account all the visitors coming to your website, it's 3% you won't want to miss out on. Check out this video to discover some best practices for page entry and exit-intent pop-ups! If you want more details, go to our full blog-post here. https://www.youtube.com/watch?v=qgbpjuJM6cU ...

6 Tips to Optimize Your Email Marketing Campaigns
6 Apr

6 Tips to Optimize Your Email Marketing Campaigns
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Digital marketing has practically erased traditional forms of customer outreach. There may be a farm supply store somewhere that still sends out fliers and converts prospects standing around a cracker barrel, but the rest of us attract and groom buyers online, convert them into customers online, and keep them engaged online. The most effective forms of digital marketing are social media campaigns and email campaigns. Both approaches can get incredible results, increasing customer interactions and creating a lasting stream of conversions. They allow for highly targeted outreach, and in the case of...