1800 550 360
24/7/365
Top
HostPapa Blog / Posts tagged "content marketing"
How to Create an Effective Content Calendar and Template
7 Aug

How to Create an Effective Content Calendar and Template
Share

No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication.  Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....

Duplicate Content and Its Impact on SEO
3 Mar

The Truth About Duplicate Content and Its Impact on SEO
Share

It’s not unusual for content to appear in multiple places online, like on websites and social media. A well-crafted blog post, company story, or product description is sometimes so hard to create that when you come across one, it’s tempting to use it everywhere. Here’s some good news: duplicate content is OK. But for it to not negatively impact your SEO, you have to take a proper approach to content duplication. Otherwise, it could result in less value for your site visitors. This article will explain how duplicate content can impact a...

Content Marketing Tips For Small Businesses
7 Jan

Content Marketing Tips For Small Businesses
Share

Content marketing is one of the most cost-effective ways to drive traffic to your website. But, let’s be frank here. It isn’t as easy as it used to be in the 2000s - or even in the 2010s, for that matter. Today, getting your content across and read is more and more difficult due to the explosion of low-quality, generic content and our decreasing attention span.  But does this mean that content marketing is dead?  Absolutely not.  According to DemandMetrics, content marketing produces 3 times as many leads and costs 62% less than...

How to Monetize Your Blog
19 Jul

How to Monetize Your Blog
Share

Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...

SEO For Beginners (The Complete Guide)
9 Jul

SEO for Beginners
Share

With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO...

13 May

Everything You Need to Know About the 404 Page
Share

No website works 100% perfectly all the time. Your visitors will inevitably end up clicking on a broken or expired link. When this happens, they’ll get redirected to the 404 page.  It’s important to mention that many errors can occur on a website, with other “numbers,” like a 400 error page.  So what’s the difference between 400 and 404 errors? The 404 errors represent resources not existing, and in error 400, the resource exists, but the input is wrong. In other words, you probably typed something wrong or clicked on a misspelled link. There...